The advert shown above for the London Dungeon has been banned after scaring children by showing Queen Mary I of England turning into a screaming zombie.
The advert was a digital poster shown on many underground escalators in London and showed the Queen sitting nonchalantly before springing towards travellers as a rotting zombie.
There were four complaints from adults that the advert had scared their children, including one man whose eight-year-old child was left terrified by the moving digital poster and another who said he had watched scores of kids reel in horror when they saw the poster (though how reliable some weirdo who’s sitting around watching kids on escalators can be is unclear).
Advertising Standards Authority (ASA) ruled that the ad should not be used again as it had ‘terrified’ children and breached fear and distress guidelines.
A London Dungeons spokesman said however:
Bloody Mary killed over 300 heretics during her reign but was one of Britain’s lesser known villainous figures, overshadowed by her notorious father Henry VIII.
The object of the advertising was to show the dark side of her personality and portray her as a villain.